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SESSION 6 · EDUCATION & TRAINING · 28–29 NOV 2026 · WEST BUND, XUHUI, SHANGHAI · MOSH

WorkBuddy + AI acquisition across channels
+ a hands-on agent deployment workshop

See best practice, learn the deployment path, acquire deep know-how — and leave witha genuinely usable enterprise benchmark agent (WorkBuddy), a reusable AI acquisition SOP, and an AI account matrix that brings in leads. Let AI serve acquisition, enrolment, teaching, admin and management — not talk about concepts.

For:Founders / principals / managers / independent teachers / experts building a practice When:28–29 Nov 2026 (two days, one night) Where:Longtai Road, West Bund, Xuhui, Shanghai · MOSH
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01

Three bills you pay every year, each dearer than the last

In education, margin rests entirely on people, and the moat has only three parts:acquisition cost, excellent teachers, word of mouth. AI moves all three — it takes nothing away; it flattens the difference in craft.

People leave; nothing stays

The valuable part of a school — the lesson plans, scripts and judgement of the teacher whose classes always fill — lives in one head. When they ask for a raise, leave or go solo, the class and the method go with them, and you keep an empty room and students nobody can take over.

The first thing WorkBuddy does: move this out of someone's head into a workbench anyone can open.

No traffic, no leads, nobody answering

Acquisition gets dearer every year, yet a parent asks at nine in the evening and hears back the next morning. What leaks in a year is often more than what arrives — money spent getting people in, lost on nobody answering.

The second: make answering a fixed motion — instant replies to common questions, hold the complex ones, then hand over.

You studied AI and kept nothing

You bought accounts, took courses, saved a folder of prompts, and three months later nothing changed. Because you learned how to ask, not how to build; you saved answers, not method. Change the subject, the class or the person, and all of it fails.

That is why WorkBuddy matters: answers expire, artefacts do not.

None of these three bills can be paid with more effort. They only recognise one thing: whether you built an agent that works for you.

02

Two things that keep working after the two days

Not knowing a few AI tools — butan agent loaded with your institution's experience, and an account that keeps bringing in leads. When the course ends, they do not clock off.

From experience in a person to experience in a system

Take the most expensive piece of experience apart, organise it and package it into a workbench the whole team can open. The person is still there, but the experience no longer belongs only to them.

From using AI to running the business on it

Of the five most draining jobs — lesson prep, question setting, tiered homework, marking and progress reports — at least three run on your own standards rather than someone else's template.

From no traffic to an account

Leave with an account that has positioning, topics, scripts and a publishing rhythm, plus the first batch of content produced on site — not another lecture on why you should make short video.

From missing leads to catching every one

Turn answering into a fixed motion: when it responds, what the first line says, which follow-ups happen, when to hand over — written down, so anyone taking over does it the same way.

03

The core thinking framework

Build in the morning, acquire in the afternoon — the order cannot be reversed. Acquisition only amplifies, and amplifying something that does not exist amplifies waste.

ModelIn one lineWhich day
Model 1 · Experience as an assetPeople leave, the work stays. Turn experience held in one head into a workbench others can openDay 1
Model 2 · Pick scenarios high on three axesHigh value × high frequency × high marginal cost. Not every task is worth automating; attack the most expensive stretch firstDay 1
Model 3 · The growth formulaValue proposition × content × owned audience × AI tools. Multiplied, not added — any zero makes the result zeroDay 2
04

Two days, hour by hour

Every module has a clearon-site output — if you do not take it away, you did not learn it.

TimeModuleWhat happenson-site output
Day 1 (Sat 28 Nov) · Build: turn experience into an AI employee · Lu Yunkun
08:30–09:00Check-in · groupsSix groups take their seats; school and independent-teacher tracks split, with both assignments explained on the spotTrack confirmation sheet
09:00–09:40Opening · reading the trendLiu Kai: this wave is not a tool upgrade but a production upgrade — locate yourself before you actOne line: the most expensive thing in your institution
09:40–12:30M1 Find the feelNo theory — build first. Ninety minutes to your first AI employee that answers a real question; once it runs, we explain whyOne minimal working agent
14:00–15:50M2 Find the scenarioScreen for the main scenario with the three-axis rule, then break the flow with SSP: define the result, split the steps, find the key actionScenario card + flow breakdown
15:50–17:30M3 Find the knowledgeIPO extraction: split the judgement of the teacher whose classes always fill into Input / Processing / Output, with good and bad examples and the handover boundaryIPO expert knowledge card
18:30–21:00M4 Night sessionPackage the five-step prompt method into WorkBuddy, deploy it and get a share link; then blind-test with someone else and fix it on the spot if it failsA workbench someone else can open
Day 2 (Sun 29 Nov) · Acquire: let the right people find you · Pu Haichuan
09:00–09:20Review · pin-upYesterday's workbenches go up group by group for three peer questions: can it open, who will use it, whose work did it savePeer review sheet
09:20–11:10M5 Find the positionSettle three things first: who you are, who you speak to, what you say. Without position, every later piece is shot for nothingAccount positioning card
11:10–12:30M6 Make contentWork backwards from the ten questions parents worry about most; a three-second hook, a five-line structure, one call to action. Not one viral hit — seven posts a week without a gapSeven-day topic sheet + one finished piece
13:30–15:00M7 Catch the audienceWhat the first message says, how the four tiers divide, what the five touchpoints say; five questions that turn a trial into a decisionAudience capture SOP + script pack
15:00–16:30M8 Demo · reviewFive minutes per group, run live; three mentors review business value, AI quality and next stepsScores + improvement list
16:30–17:00GraduationCertificates; the 30-day support programme starts with the first week's task assigned on the spotCertificate + support schedule
FIVE CHECKPOINTS

① First minimal working agent (Day 1 morning) ② Three-axis scenario card (Day 1 afternoon) ③ IPO knowledge card (Day 1 afternoon) ④ A deployed workbench link someone else can open (Day 1 evening) ⑤ Account positioning card + seven-day topic sheet (Day 2 morning).You are not kept back if you miss one — but Day 2 will not land: without a product there is nothing to catch.

05

Six things you take away in two days

Not notes — things that open on the spot and work when you get home.

What you takeThe pain it solvesWhen
A workbench you can shipYour best teacher leaves and the class leaves with themDay 1 night
Scenario card + flow breakdownYou bought AI accounts, used them twice, and never knew where they fitDay 1 afternoon
IPO expert knowledge cardExperience sits in one head: cannot be explained, handed on or keptDay 1 afternoon
Account positioning cardA dozen posts nobody watched, because you never settled who they were forDay 2 morning
Seven-day topic sheet + one finished pieceYou want short video but do not know what to shoot, or how to keep goingDay 2 morning
Audience capture SOP + script packA parent asks at 9pm and hears back tomorrow; you add them and do not know what to say firstDay 2 afternoon

You get all six in two days, but day thirty decides what they are worth.So there is a seventh: thirty days of online support — a task, a Q&A and a review every week, turning what you carried home into what you keep using.

06

Three instructors

陆云昆

Lu Yunkun

AI and agent deployment · Day 1

Founder of Yonger Houxian; invited lecturer on enterprise AI deployment at Microsoft AIoT Lab; certified senior AI application engineer (MIIT); Alibaba Cloud MVP; former NLP researcher at Microsoft Research Asia.

蒲海川

Pu Haichuan

AI acquisition · building teacher IP · Day 2

Founder of Myriad Masters; M.Ed., Nankai University; former operations specialist at Taobao Education, GM of online education at Youlan International, founder of Lanbei Academy; has served more than 100 brands including Gaotu, Zuoyebang, Xiaomawang and Yuanfudao, generating 3 million qualified leads and over ¥500m GMV; creator of the AI expert-agent acquisition method, with 300+ teacher IPs and brand accounts launched.

刘凯

Liu Kai

Opening · industry trend · graduation

Founder of Yingmei Consulting; initiator of the EnglishUp educators' conference; MBA, East China Normal University; more than 20 years in technology and education technology.

07

Fees and cohort

Session 6 · Education & training · starts at 30, caps at 45 (six groups; school and independent-teacher tracks split within the room).

RECOMMENDED · COME AS A TEAM
Three together
¥6980 / 3 people

About ¥2,330 each
One owner, one head of curriculum, one operations lead

Single seat
¥2980 / person

For independent teachers booking alone
Both days, full programme

Included
Two days of sessions
Three months of WorkBuddy

All materials · 30 days of online support · certificate
Travel, accommodation and meals not included

Time
28–29 November 2026 (two days, one night)
Venue
Longtai Road, West Bund, Xuhui, Shanghai · MOSH
For
Founders / principals / managers / independent teachers / experts building a practice
Not for
Beginners with no professional skill, no product, no confidence or no follow-through — or anyone hoping to earn without working
SESSION 6 · EDUCATION & TRAINING · OPEN

Two days,
one moreAI employee that works for you,
one moreaccount that brings in its own leads

Build it in the first half, let it be seen in the second.
Bring a real business, leave with something that runs.

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Hours9:00 – 18:00