Ask "what am I managing" first, then pick the console. The map below is the shortest route for ongoing operations, not an exhaustive feature list.
PageMain responsibilityWhen to open it
Operations centreOverview, created and connected assets, organisation, management relationships and the main entry point.Reading operating data, connecting accounts, finding a console.
Account consoleAgent, messages, menu, products, orders, users and automation for one official account.Running a WeChat official account.
WeCom consoleEnterprise digital staff, shared products, knowledge, FAQ, assets and connection settings.Managing the enterprise-wide shared base.
WeCom service-desk consoleAgent, messages, products, customers and automation for one service employee.Improving one specific service desk.
webchat workbenchXApp creation, files, data, Preview, Run, release and AI-assisted coding.Building or maintaining an XApp.
XApp AdminOperating data, configuration and the review queue for one XApp.Managing the business inside one app.